Case Study

Pet Food Express

$430K in Ad Spend → $7.2M in Revenue. Meta ROAS Tripled: 3.5x to 10x in 18 Weeks.

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The Bottom Line
$7.2M

Total revenue generated across all paid channels in 25 weeks

Total Ad Spend $430K
Blended ROAS 16.7x
Channels Managed 7
Revenue Per Dollar Spent $16.74
The Transformation
3.5x → 10x

Meta ROAS nearly tripled in just 18 weeks of optimization

Starting Meta ROAS (Week 4) 3.55x
Peak Meta ROAS (Week 18) 10.28x
Improvement +190%
Weekly Purchases at Peak 600+
Channel Performance

Revenue by Channel

Google Search $1.5M revenue
Meta (FB/IG) $1.1M revenue

Multi-channel strategy ensured no single point of failure while maximizing total revenue

Meta Deep Dive

The Star Performer: Meta Ads

Where We Started

3.55x ROAS at lowest point
$4.2K/wk Starting weekly spend
~400 Weekly purchases

Where We Landed

10.28x Peak ROAS achieved
$13.9K/wk Scaled weekly spend
600+ Weekly purchases at peak

$175K total Meta spend generated $1.1M+ in tracked revenue with ROAS climbing steadily week over week

Google Search

The Consistent Workhorse

Total Revenue $1.5M
Total Spend $160K
Average ROAS 9.4x
Peak ROAS 15x
Weekly Spend Range $4.9K - $11.9K
Consistency Never dropped below 5x ROAS

Google Search delivered reliable, high-intent traffic week after week, anchoring the entire media mix

Blended ROAS Trend

The Growth Trajectory

Weeks 1-6

5.3x Blended ROAS
Testing Phase
7 channels Active campaigns

Weeks 18-25

9x+ Blended ROAS
Optimized Phase
+70% ROAS improvement

Blended ROAS improved from 5.3x to 9x+ as we cut underperformers and doubled down on winners

What We Did

Key Actions That Drove Results

🎯
Aggressive Testing, Then Scaling Winners — Launched across 7 channels simultaneously, identified top performers within weeks, and shifted budget toward what worked.
📊
Weekly ROAS Monitoring by Channel — Tracked every dollar across every channel weekly. If a campaign fell below threshold, we adjusted within days, not months.
🔄
Creative Refresh and Audience Optimization on Meta — Continuously tested new creatives and refined audiences, driving Meta ROAS from 3.55x to 10.28x over the engagement.
📈
Scaled Spend as ROAS Improved — Increased weekly Meta spend from $4.2K to $13.9K as performance climbed, proving the system could scale without losing efficiency.

Ready to see what these results look like for your brand?

Let's talk. → marketing@digilign.com