Case Study

Multi-State Home Care Agency

8 States. 2,800+ Leads. One Marketing Team. How centralized paid media scaled caregiver and patient recruitment nationwide.

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The Bottom Line
2,800+

Total leads generated across Google and Meta in just 15 weeks

States Managed 8+
Best Weekly CPL $15.49
Blended CPL Under $30
Platforms Google + Meta
The Challenge

One Agency, Eight States, Zero Centralized Marketing

The Problem No unified marketing strategy across locations
Scale 8+ states with different markets, regulations, and audiences
Campaign Types Caregiver recruitment, patient acquisition, private pay, veteran services
Goal Hundreds of leads per week at a sustainable cost per lead
Need One team to build, manage, and optimize everything from a single command center
Previous Approach Fragmented efforts with inconsistent results and no performance visibility

They needed a partner who could build a scalable system and deliver leads across every state, every week

Cost Per Lead

Under $30 Blended CPL, As Low As $15.49

Blended Performance

Under $30 Average blended CPL
$15.49 Best weekly CPL achieved
$15 - $34 Full CPL range across all weeks

What This Means

Predictable CPL stays in a tight, profitable range
Efficient High volume without inflated costs
Improving CPL trending down over time

Blended CPL across both platforms consistently under $30, with the best weeks under $16

Weekly Lead Volume

150 to 225 Leads Per Week, Peak of 393

Consistent Output

150 - 225 Typical leads per week
393 Peak week (CW11)
1,040 Leads in the first reporting period (Dec)

Peak Week Breakdown

393 leads In a single week
$15.49 CPL At the lowest cost per lead
$6,086 Total spend that week

Not a one-time spike. The system delivers hundreds of leads every single week with room to scale further.

Meta Ads Performance
Under $28

Average Meta CPL, with best weeks as low as $14 per lead

CPL Range $14 - $31
Best CPL $14.04
Peak Week Leads 964
Consistently Under $30 CPL
Google Ads Performance
Consistent

Complementary lead flow across all 8 states, every week

Average CPL $48
Best CPL $33
Weekly Leads 15 - 76
Role High-intent search capture
What Digilign Manages

Full-Service, Multi-State Marketing Operations

🎯
Google Ads Across 8+ States — State-specific search campaigns targeting high-intent caregiving and home care keywords, each optimized for local market conditions.
📱
Meta Ads (Facebook & Instagram) — Lead generation campaigns at scale with creative testing and audience segmentation, driving CPL as low as $14 per lead.
📍
13 Google Business Profiles — Expanding into local SEO with optimized GBP listings across all locations, boosting organic visibility and local trust signals.
🌐
Landing Pages & Conversion Funnels — Custom landing pages for each state and service type, designed for lead capture and optimized for conversion rate.
📊
Tracking, Reporting & Optimization — End-to-end conversion tracking, weekly performance reporting, and continuous optimization across every state and platform.
🔄
Dozens of Campaigns, One Team — A single marketing team managing dozens of campaigns across two platforms, multiple service types, and eight states.
The CRM Engine

Centralized CRM Across the Entire Team

📱
Built-in phone system for the full sales team — Every rep makes and receives calls through the CRM. Every conversation is logged, every lead is tracked.
💬
Automated text message follow-ups — New leads get instant text responses. Automated sequences nurture leads who don't convert immediately.
🤖
AI-powered web chat — Website visitors get real-time answers 24/7. Chat leads flow directly into the CRM and trigger follow-up workflows.
🔄
Multi-stage pipeline management — Every lead moves through a defined pipeline with automated actions at each stage. Nothing falls through the cracks.
📧
Automated email sequences — Drip campaigns keep the agency top of mind with leads who aren't ready to commit yet.
📊
One dashboard for every state — Leadership sees all leads, all calls, all pipeline stages across every location in a single view.
The Trend

CPL Trending Down While Lead Volume Stays High

December (Launch) 1,040 leads at $32.60 blended CPL
January - February 150 - 225 leads/week, CPL dropping into the low $20s
Most Recent Week 393 leads at $15.49 blended CPL
Meta CPL Trend From $28 down to $14 per lead
What This Means The system gets smarter and cheaper over time as campaigns mature
The Direction More leads, lower cost, expanding into local SEO for compounding results

This is what happens when campaigns are built right and optimized continuously. The best results are still ahead.

Need to scale lead generation across multiple states? We build the system, manage the campaigns, and deliver the results.

Let's talk. → marketing@digilign.com